The Air Jordan III was the first link to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The style was designed by Tinker Hatfield. The Air Jordan III were also famous among all the link for the humorous ads depicting Spike Lee as Mars Blackmon—the character he played in his film She's Gotta Have It. It could be viewed as a campaign, which was known as "Mars and Mike" ad campaign. This was one Nike's most successful advertisement campaigns. When it comes to the "NIKE AIR" logo, it was first featured on the back of Air Jordan III, but later replaced by the Jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI. What also makes Air Jordan III different is that these were said to be Michael Jordan's favorite shoes. Michael Jordan, as we know, is one of the most famous basketball player during the whole NBA history, who also endorsed the Brand Air Jordans. He wore them during the 1988 Dunk Championship (which he won) and many other historical events in his basketball career, which made the Air Jordan III popular. It is one of the most famous shoes in the Air Jordan lineup. On many polls, the Air Jordan 3 finishes as the greatest sneaker of all time. Surprisingly, when first retroed in 1994, the Air Jordan III's had poor sales. However when they were re-retroed they sold out instantly. We can say that they are quite expensive, because a pair of the Air Jordan III model can be sold for over 300 dollars. In March 2007, "Fire Red" Air Jordan III , long awaited by the crowd, was released. The original Air Jordan III had the "NIKE AIR" logo on the back. If you want to link, you need a sum of money. link]http://www.hijordans.com[/url][/url]