If you have enough marketing budget that you can afford an in-house team then this is the perfect solution as this way you can enjoy more return on investment if your team is skilled and motivated enough to take your business to the next level. Developing a buyer persona will make it easier to identify what content is needed for Search Engine Optimisation. One significant and regularly overlooked benefit of working with SEO agencies is that you have a dedicated contact who ensures that your project runs smoothly; someone who is skilled at understanding your business needs and translating them...