On April 3rd 2011, Luna game was posted on Equestria daily, the game was viewed as harmless by many of the sites browsers and members, so a few Bronies and pegasisters downloaded it to find themselves sorely mistaken, it first seemed like a simple plat former, but about 10-20 seconds into the game, a creepy image of either a zalgofied pinkypie or insane applebloom (pinkypie's apprentice at one point) will pop up, your mouse will be locked into the corner and choppy, creepy music will play in the background.
After maybe a minute or so, the game automatically shut down but when you opened the folder it was in, a bunch of spam images appeared, all labeled "the end is neigh"
cliché? indeed