Well...
The Game. You just lost it. :) The Game is a game. The aim of the Game (Sorry for the pun. :L)is not to think about the Game.
You can try to make other people think about the Game, too, but it depends on the rules you play by.
A common rule is that when you think about the Game, you have to announce that you lost it. Thus, you carry on the Game, making more people lose, and it will never die out. :)
Some game-play variations promote the rule of having a period of time after you have lost the Game, to not be able to be Gamed again. This time of rest can vary from many different times....